Making complicated, important topics interesting and easy to understand while upholding accuracy
Over four months, I created a dozen pieces (articles and infographics) explaining the need for technology upgrades in the Ann Arbor Public Schools. These items were distributed to 30,000 families online and via social media, and were the main driver of information. The millage passed with 70 percent support.
I produced and narrated a video helping the community understand a decidedly critical and unsexy topic: a fund used to make repairs to 31 school buildings. I complemented this with a Sinking Fund FAQ.